Top 5 Personal Finance Apps in South America, Q1 2025

In the first quarter of 2025, the top personal finance apps in South America showed varied performance across downloads, revenue, and active users. Here's a closer look at how these apps fared during this period.

Mobills - Budget Planner experienced a modest fluctuation in weekly revenue, peaking at approximately $42K in early January. The app’s downloads started the quarter strong at around 29K, gradually declining to about 17K by mid-March before recovering to 23K at the end of the quarter. Active users saw a decrease from 633K to 505K.

Organizze Budget Planner had a revenue peak of $13.7K in late January, followed by a decline to $8.6K by the end of March. Weekly downloads varied between 5K and 10K, with a notable increase in the final week. Active users remained fairly stable, ending the quarter at around 215K.

Splitwise started strong with 55K downloads in the first week of January, then saw a drop to around 12K by March. Weekly revenue was highest at $14.6K initially, with fluctuations leading to $10.8K at quarter-end. The app maintained a consistent active user base, closing at 447K.

Minhas Finanças | Pessoais saw weekly revenue fluctuate, peaking at $6.9K in early January and stabilizing around $5.2K by the end of March. Downloads showed an upward trend, with a peak of 15K initially and closing at 10K. Active users fluctuated slightly, ending at 268K.

Despezzas: controle financeiro recorded a steady weekly revenue, peaking at $5.2K in early January and ending at $2.8K. Downloads remained relatively stable, with a slight increase to 5.1K in the final week. Active users increased towards the end of the quarter, reaching 30K.

These insights, derived from Sensor Tower data, provide a snapshot of the competitive landscape in the personal finance app sector across South America. For more detailed insights and trends, visit Sensor Tower's platform.